Industrial marketing (B2B)

Our Industrial Marketing Department performs research in the industrial goods and business services sectors. Studies mainly aim to:

  • Quantify the market and identify its trends
  • Segment customers
  • Analyse the technological trend
  • Study competition and levels of profitability
  • Company image positioning and key success factors

Agron’s Industrial Marketing Department uses the skills of a team of engineers and economists particularly expert in the analysis of strongly technological markets.
A special characteristic of this type of research is its internationality. In the case of analysis of foreign markets, designed to identify new export outlets, we perform research work directly and/or via local research firms specializedin B2B.