Our Industrial Marketing Department performs research in the industrial goods and business services sectors. Studies mainly aim to:
- Quantify the market and identify its trends
- Segment customers
- Analyse the technological trend
- Study competition and levels of profitability
- Company image positioning and key success factors
Agron’s Industrial Marketing Department uses the skills of a team of engineers and economists particularly expert in the analysis of strongly technological markets.
A special characteristic of this type of research is its internationality. In the case of analysis of foreign markets, designed to identify new export outlets, we perform research work directly and/or via local research firms specializedin B2B.