Our QUANTITATIVE RESEARCH DEPARTMENT performs all types of quantitative research, both CATI and face-to-face, with special reference to:

• U&A research, by specific segments and samples representative of the target universe
• Brand/corporate image and positioning
• Customer satisfaction
• Tests (concept, product, packaging, pricing, tasting, logo, and name)
• Advertising campaign analysis

Our QUALITATIVE RESEARCH DEPARTMENT performs all types of motivational research, with special reference to:

• U&A research – both strategic and tactical
• Motivational research supplemented by quantitative surveys
• Creative research, using applied creativity techniques.

The department uses various qualitative research tools, i.e:

• Clinical face-to-face discussions
• Focus groups
• Creative brainstorming sessions

For moderation, analysis of content and reporting, the department uses a team of psychologists specialized in marketing research.