Animal health

The animal health market is changing fast, influenced by many local, national and global factors.
Companies providing veterinary products and services need to respond to this changing environment, enhancing themselves technologically and strategically, in order to be certain of being optimally positioned to take all opportunities.

The department draws on:

  • team of researchers with specific training and many years of experience in analysis of the animal health market – and particularly attentive to the sector’s needs and its possible developments
  • team of interviewers, properly trained and briefed, and used to maintaining relations with representatives of the veterinary world
  • An extensive series of information sources (electronic databases, informal contacts, etc.)

Survey types

  • Use & attitude study
  • Advertising test
  • Concept and packaging test
  • Price test
  • Corporate and brand image
  • Customer satisfaction
  • New product launch and positioning
  • Trade surveys

Markets surveyed

  • Vaccines
  • Antibiotics
  • Parasiticides
  • Pain killers
  • Immunostimulators
  • Pet food
  • Diagnostic tools
  • Practice management tools
  • Veterinary products

Targeted universes

  • Livestock farmers (cattle/swine/poultry/equine/sheep)
  • Veterinarians (cattle/swine/poultry/equine/sheep/companion animals)
  • Wholesalers
  • Government and local agencies/institutions
  • Pet owners